Friday, March 6, 2009

Introduction to Adsense

Since the Internet first began in the early ’80s, it’s grown like kudzu in southern Alabama — faster than anyone can keep up with. The adoption of the Internet has been so rapid, in fact, that some companies are spending millions of dollars trying to find ways for third-world countries to have Internet availability.

Closer to home, however, it’s probably safe to say that the majority of people already have Internet access. It’s probably even safe to take that one step further and say the majority of Internet users also have a Web site, a blog, both, or multiples of both. The Internet Economy has taken over. Many of the people who use the Internet see it as a path to the business they
always wanted to own but couldn’t because of the business ownership costs. Setting up a Web site is relatively inexpensive — add some e-commerce capabilities and then connect a blog to it to advertise the existence of the site and the products or services offered on the site. Even people who aren’t necessarily looking to start their own businesses are looking for a way to make money online. And that’s where Google AdSense comes into play.

Introduced in June 2003, AdSense offers anyone with any type of Internet real estate the ability to generate at least a small income from their efforts. This webpage is for publishers — those who are interested in using AdSense to advertise on their Web sites. I cover the basics of what AdSense is and how to use it to generate income from your Web site.