Okay, so AdSense is (in essence) an advertising program. But why would you want to use it? Well, for the money, of course. AdSense is an easy way to generate income from your Web site, even if you’re not selling anything on the site.
And while creating income is the most likely reason that publishers use AdSense, it’s not the only one. Some publishers use AdSense as a means of making their Web site more valuable to site visitors. Anyone who displays an AdSense ad is considered a publisher, whereas anyone who purchases the ads that are displayed through AdSense is an advertiser.
Now, this is where a lot of debate usually begins. Experts (who are usually people who know a lot just about a given subject) tend to disagree about the value of any type of advertising on your Web site. Some experts say that any advertisement that takes people away from your Web site is a bad thing. Others say that ads are okay, in the right places. You can read more about ad
placement in other pages.
When placed properly, AdSense ads can add value to your Web site by pointing users to other resources related to the topic of your site. This means they’ll probably surf away from your site at some point. But if your site is well built (which is essential if you intend to grow traffic over time), it’s likely that users will come back to your site again in the future. The value here is that users not only get what they’re looking for, but you get return traffic; and because you’re using AdSense to help those users find the information they need, you’re also making a little extra money in the process.
