promise not to grind the content horse completely into ground meat, but content is important, so you have to put up with me as I dive into a few more content issues. I know you know that content is the cornerstone of your Web site — actually, it’s great content but that’s such an overused term — and you also know that there are quite a few different avenues for collecting the content that you can use to populate your site.
What I think still needs to be covered is the actual writing process, the option of hiring someone else to do it, and using content other than written articles and blog posts. Don’t get me wrong. Written articles and blog posts are important, and you’ll probably have far more written content on your site than anything else, but using video is a great option, too — especially because the occasional video helps acclimate your visitors to seeing video on your site. Then you can use AdSense video ads once in a while, too.
One more thing. What do you do with all that content after you find it, write it, or purchase it? Keeping content fresh can be a full-time job if you have a site that’s more than a few dozen pages in size. Think of those sites that have hundreds or even thousands of pages. Keeping that content interesting and new is a nightmare endeavor!
Well, it is unless you have some method to tame that monster, and taming methods do exist. It’s just a matter of finding the one that works best with the plans that you have in mind.
So, yeah, I’ve already talked about content, but there’s still plenty to cover, so bear with me just a little longer, okay?
